Jidenna Theodore Mobisson “Jidenna” has got swag to say the least. Working under Wondaland Records, Janelle Monae’s Atlanta based super label, Jidenna continues to push past the one hit wonder moniker and gives us a “Little Bit More” to chew on when it comes to a cross-section of music that gives an afro beat, R&B, and pop feel.
Of half American and half Igbo descent the 31-year-old is loved by fans not only for his classy style but catchy hard not to love music. Unlike other artists he has not strayed away from making sure his Nigerian roots are felt and seen in his music. With “Little Bit More” Jidenna breaks into a pigeon-style rap at the end of the song repeating “wahala she no dey kill me.” In his other hit “Chief Don’t Run” he speaks on his upbringing but envokes one of the most respected terms in Nigerian history among all tribes “chief” while wearing a chief’s hat in some of the video’s scenes.
Unlike his Nigerian-American counterpart in the rap game (*cough* Wale anyone) Jidenna has made it his prerogative to visit his childhood home in Enugu and reconnect with his people.
In a world where growing up Nigerian-American can leave you feeling disconnected Jidenna reminds us to be proud of the homeland, promote the homeland, and look sexy while doing it!