The fashion industry has too many components that matter beyond garment production, for one there is the marketing of fashion, which helps to push the business of fashion beyond just clothes.
From the influencers that clothe themselves with their favorite brands to fashion editors who write and direct styles in praises of innovative brands through features and reviews, fashion is a constant conversation now.
In Nigeria, the conversation is climaxing, with the Nigerian fashion scene clinching international and local attention thanks to content being created locally. Platforms like Vogue Italia and ELLE South Africa are putting the spotlight on designers through features of homegrown content as well as Spice TV, which creates exclusive fashion forward content. In this realm are the people who direct and champion the content as well as utilize themselves as personal champions for the conversation of pushing African fashion and promoting the businesses behind it.
Sharon Ojong leads the class of personality champions aiding the constant conversation of fashion in Africa. Ojong is a media personality, fashion stylist, blogger, and content producer who also consults with fashion brands on unique ways to drive their label forward. With her website Sharonojong.com, Ojong features various brands across the continent by creating trends inspired by her personal style.
Ojong is no new comer to the spotlight, having come into the industry as a contestant on D’banj’s TV show, “Koko Mansion”, she has since evolved into a fashion connoisseur creating content across Africa that inspires her audience by uniquely informing on the who and what in fashion in Africa through fashion-forward editorial content.
Known for her style that resonates greatly with the fashion provocateurs as well as conservatives, Sharon is constantly pushing boundaries with her style and fashion content. Currently a producer with Spice TV, Nigeria’s foremost fashion and lifestyle channel broadcast through Africa on DSTV, one of her shows “The Look Book Show” showcases the creativity behind fashion look books across Africa, this inadvertently leads to a higher sense of appreciation for African fashion among viewers.
The show allows designers to take the viewers through their thought process for the collection as well as the inspiration behind them through some of the most interesting visual presentations.
Evidently from her work, Sharon is pushing for a higher sense of African pride in fashion locally while helping brands gain recognition for their efforts at brand building despite the infrastructural challenges that align within the industry.
Sharon Ojong is this Friday’s Fashion Appreciation on Nigerian Reporter! Catch up with her fashion and work on social media via @sharonojong as well as check her website out for some fashion forward inspiration.