Exclusive: Ire D Stage Devi Talks Preserving African Culture as Our Pot of Gold

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Itandire Adeola Adebo is an award-winning international contemporary Folk Artist, rehearsal flutist, talented lyricist and story-teller who sings about Africa to the world through her sonorous voice, theatrical and energetic performances.

Adebo stage name Ire D Stage Devi is a contemporary Nigerian songstress who has performed in different countries across the globe and she is gaining prominence among artists that have changed the worldview of music in the Yoruba language. Nigerian Reporter had an exclusive chat with her about her work and her message.

How did you come up with your stage name?

Devi is a Hindi word which means goddess. An Indian fan saw me perform and christened me Devi. I decided to add Ire D Stage to Devi and that was it.

Where are the places that you have performed?

I don’t perform just anywhere because of the kind of brand I am trying to make for myself Some of my performances were at SICA International Festival in Republic of Benin, Kanilai International Festival, the Gambia, UNESCO world concert Aso Rock Abuja, Wesley Snipes reconnect, the Dome Abuja, Abuja Carnival, Common Wealth Spouse Day Abuja, SERAS Awards, Sun Man of the Year Awards, TAVA, Down Syndrome Foundation Fund Raising Dinner Ikoyi Lagos; YALI Network Dinner, Broadcasters Merit Awards, Intercontinental Hotel, Metro FM Fyn 0.2 Concert, Muson, World Music Day Alliance Francaise and the list goes on.

Why are you standing by Yoruba language and culture?

A river that forgets it’s source will soon dry up. Being an African not an AfriCAN’T, image is everything. If we don’t tell our stories, others will definitely tell it in a way we might not approve. Culture is our pot of gold and preserving it is the first port of duty of a true daughter of the soil.

Based on your performance in Benin Republic and the recent national endorsement of Yoruba language as the second language in the country; what do you think Yorubas in the core of the language should do?

There’s a Yoruba proverb that says “the way a Calabash owner calls his Calabash is the same way foreigners will call it”. If we price the language cheap, nobody will up the price. We need to stop the stigma of ‘localism’ and start embracing and appreciating the beauty of the language, then we know we are on the right path of coming to terms with our True identity.

ire d stage devi

Tell us about your new album?

My début album is still being cooked. What you see are my experimental works over the years and you can get them on virtually all online stores. Soko my new single was launched online March 18th.

Describe the album in three words?

It’s an album in process but permit me to talk about my new single in three words. It’s inspirational, the word Soko is cliché and unique.

Your manager is of Igbo ancestry, you are Yoruba, how have you been able to stay together all these years?

My manager being of Igbo extraction…well humanity came before nationality. Our relationship is based on trust not tribe. In our diversity is our unity, our differences complement what we do. Music also is a universal language that makes our language barrier a bond.

Any advice for youngsters?

The world is not designed to make you happy so find your muse. Your starting point is not a problem, your stop over is not an issue, buy your destination is key. The world might not believe in you but never stop believing in yourself. Above all, God is irreplaceable. Never be too occupied to leave a space for Him. Ajose wa oni bajem ire ooo! Best wishes our relationship won’t be destroyed!