This week’s Friday Fashion Appreciation goes to the formidable aesthetic force that is Dumebi Iyamah, creative director for the Andrea Iyamah brand.
The designer, through her brand, which embodies a little bit of her personal style, creates a fashionable mix of sophisticated chill with understated sass with her three swimwear collections. The brand is a clean translation from idea to presentation, each collection either from her swimwear brand to her newly released bridal line is true to form, being instantly recognizable as an Iyamah classic.
Nurturing her creative flair by learning the basics of tailoring at the age of 12, Dumebi has since built a brand enclosed with three labels: Andrea Iyamah, Andrea Iyamah Swimwear and Andrea Iyamah Bridal.
Her brand started off with her juggling school and her ready to wear line Andrea Iyamah, priding herself in her ability to consistently balance not just the creative aspect of her passion but also focusing on the rudiments of growing a fashion empire.
With features on international platforms such as Cosmopolitan and celebrity brand lovers like Angela Simmons, Genevieve Nnaji, Bonang Matheba, and Zainab Balogun who are seen hitting the beach in her fave pieces from the swimwear line, Dumebi continues to deliver admirable brand positioning despite the challenges of operating within an African market. Her brand rages on global indulgence and local love which is inspiring from a young creative like Dumebi.
Nigerian Reporter appreciates the uniqueness of the Andrea Iyamah brand and Dumebi for the blessing that is her creative direction. Swimsuits range from 20.00 bucks and up.
View the latest from the Andrea Iyamah line here.