The Flourishing and Enterprising Creative Industry in Nigeria

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The creative industry in Nigeria is very enterprising; many artists have become more knowledgeable in understanding that being a creative person should not qualify one as a pauper. Some notable names have evolved out of the millions of creative people in Nigeria because of their uniqueness.

In recognition of the efforts by the creative industry in Nigeria, the British Council started the Creative Industries Expo as an annual platform to raise the profile of the Nigerian Creative Industry through discussion and debate. The expo also created a forum for exhibition of Nigerian creativity and networking between creative entrepreneurs from Nigeria and the UK. Other international agencies that support the development of the creative industry in Nigeria are the Goethe Institut and Alliance Francaise.

The creative industry has also become globalized. International collaborations, conferences, competitions, awards and residency programs have encouraged the practitioners in the creative industry, they are encouraged through greater access to different funds to support their projects.

The Nigerian creative industry has thrived much more since the advent of the 4th Republic in 1999. The unimpeded creativity of people found utmost expression and different platforms opened up the industry across the country. Some of these platforms include the Lagos International Poetry Festival and the Lagos Books and Arts Festival.

Many Nigerian brands have changed the lot of many people in the creative industry through sponsorship of creative events; brand endorsement for their movies and nomination as brand ambassadors. This has really helped creative people to create great ideas which travel across the globe.

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The academic environment in Nigeria has also embraced the creative industry. Evangelist Ebenezer Obey-Fabiyi was recently appointed a Professor of Music by Olabisi Onabanjo University, Ago-Iwoye; Joke Silva was appointed as the Director of the Film Village at the Kwara State University, Malete. Similarly, many creative people have been involved in state governance in different roles; some of them are Kate Henshaw, Richard Mofe-Damijo, and Femi Adebayo.

The creative industry has brought spotlight on many people who have crossed over from the mere “entertainer” to people who have great success in their careers.