Arguably a “beauty era” has come, thanks to social media, there has been a rise in the beauty industry. With YouTube tutorials and Instagram clips aiding the appeal of the industry by ensuring the average woman and in most cases man, has the technical know how to make that face, “beat for the Gawds hunty”.
Stephanie Ani, a makeup artist living in Lagos talks to Nigerian Reporter through the struggles and successes of working in one of the most populous industries in the lifestyle sector.
Tell us about your growth since inception of your makeup service brand?
I started makeup three years ago after I went for a short course on makeup artistry, back then I had no major plan for my newly acquired skill but I was passionate about it so I kept practicing, I kept learning new techniques and various ways to achieve different looks. I wasn’t at my best and I knew it but I wanted to be good at it so I kept going.
What has your biggest challenge been and what is your hope for the beauty industry?
My biggest challenge has been getting my work out there more and working with more people and female celebrities, also getting great value for what my work is actually worth. This industry, the makeup industry is a bit competitive because there are a lot of makeup artists in Nigeria doing great work. It’s a struggle but I’d like to see it as a process especially at this stage that I’m in. I won’t say I’ve been into this industry long enough to always win, I know a few people that have been doing this way longer than I have so for now it’s a process.
Who have you worked with, wish to work with and some last words on the beauty business?
So far I’ve worked with, Linda Osifo who is an actress on “Desperate Housewives Africa” and Maria Okan a presenter At “Beats Fm”. I’d love to work with Genevive Nnaji, Dakore Egbuson, Rita Dominic, Kelly Rowland, Ciara and a few others.
Finally, I’d say in this industry it’s very easy to lose inspiration and motivation because of how competitive it is. It is very important to stay inspired, always source out for inspiration, research all the time, practice and be open to learning or adjusting to new trends. A major key to success in this industry is building a brand like any other business, utilizing digital space for organic visibility as well as prompting your brand as a voice of authority in your niche.
From personal experience with the Stephanie Ani brand, she creates brows unique to what everyone else is doing in Lagos at the moment and has one of the softest natural glows to her “face beat”. She propels her brand through worthwhile collaboration and aspires for an industry built on girl power forged out of collaboration.